PERSONAL STATEMENT

A professional who specializes in design and developing of User Interfaces (UI) for varied web-based software/application projects.  Over ten (10) years of experience with a vast number of projects handled.  Also, possessing additional skills on Search Engine Optimization (SEO).  A self motivated, disciplined individual who requires minimal supervision.  A good listener and a quick learner. 

CAREER OBJECTIVE

My career objective is to achieve a senior managerial level position in a web-based software/application development organization and to combine my academic qualifications together with the practical working experience gained, to become a dynamic team player who can work efficiently and effectively for the benefit of the organization and society.

PROFESSIONAL QUALIFICATIONS

Holds a NCC UK International Diploma in Computer Studies validated & certified by the University of Cambridge Local Examinations Syndicate.  Followed the NCC UK International Higher Diploma in Computer Studies validated & certified by the University of Oxford Delegacy of Local Examinations.

CAREER SUMMARY

WSO2 Lanka (Pvt) Ltd

from May 2008 to date

 Senior Software Engineer - User Interfaces

·         Design & developing of User Interfaces for Web services standards and Open Source software. Providing world class Web services middleware technologies and solutions: building a complete, lightweight, easy-to-use SOA platform consisting of an application server, an enterprise service bus, a mashup server, a registry & repository and more.  Also, providing additional expertise in Search Engine Optimization (SEO).

·         WSO2 is an innovative Open Source technology company devoted to building Web services middleware, offering leading products, support and other services. WSO2 is a global corporation with offices located in USA, UK and Sri Lanka.

Ridgecrest Asia (Pvt) Ltd

from February 2007 to May 2008

GUI Engineer

·         Developed products and services to the financial services community. Focused on trading and investment technology, with an emphasis on supporting the rapid implementation of quantitative and algorithmic strategies.

·         Applied new ideas and approaches to help development teams create usable experiences, effective Portal solutions and capabilities.

·         Participated in the analysis, design, development and maintenance of Portal business applications. Provided technical leadership to internal development teams ensuring compliant and consistent application development.

·         Responsible for the information flow, graphic design, icon design, style guide development, prototype development and multimedia presentations for web and windows based application projects.

·         Played an additional role in writing business requirements, functional specifications and technical design documentation for varied projects. At times, I was responsible in leading the GUI Team and Project Management Group.

Affno (Pvt) Ltd

from November 2004 to February 2007

Senior Designer - Web Solutions

·         Engaged in design and developing of User Interfaces (UI) for design and maintenance of innovative, enterprise driven web-based software focused on proficiencies in Travel and Airlines, Stock Exchanges and General areas covering diverse industries.

·         Projects completed in the recent past are:

·         Entrusted with maintenance work of the presently developed & hosted web sites/web portals of Affno and keeping abreast with same standards and perfect blend of creativity and technical expertise.

·         Additional role assigned to optimize web sites in Search Engines/Directories to generate more businesses and revenue to Affno Clients is also a gratifying experience.

Affno (Pvt) Ltd

from November 2004 to February 2007

Search Engine Optimizer (SEO)

·         Responsible for assisting to manage the day to day SEO optimization processes for all Affno Clients and performed keyword research, on page optimization, link building and reporting as well as maintaining good rankings on major Search Engines.

·         Advised and implemented innovative and effective natural SEO strategies including communication planning, competitive analysis, site audits, content development and measurement as it relates to optimize web sites in Search Engines. Played a major role between content and technology and uncovered opportunities to affect good web traffic to Affno Clients' web sites.

·         Participated in training staff on the capabilities of SEO strategy and content development.

·         Improved working knowledge on search engine space and SEO best practices including SEO tactics, keyword analysis, title and meta-tag coding, link building, domain issues, page analysis, site redirection, dynamic site indexing, copywriting and general troubleshooting.

Sellenneuve Private Limited

from October 1998 to October 2004

Webmaster

·         Provided web related services such as e-commerce, e-mail solutions, virtual hosting, virtual servers, web site design & composition and web marketing.

·         Liaising with clients and account managers.

·         Analyzing client requirements in order to carry out adaptive and in some instances corrective procedures relevant for web site design and development.

·         Engaged in developing content/write-ups and played the additional role, Project Manager.

·         Responsive for QA in my work according to the organization style/design guide.

·         Continuously enhanced the process and contributed towards developing innovative web-based products.

 
OTHER INFORMATION

Category Editor for Sri Lanka (Regional > Sri Lanka > Business and Economy > Industrial > Manufacturing) in the Open Directory Project - (http://www.dmoz.org) well renowned as the largest and most comprehensive directory of the web - created and maintained by volunteers.  Open Directory now lists nearly four million sites and has surpassed all other directories in size, and includes over 50,000 volunteer editors.

Please feel free to browse http://picasaweb.google.com/suranjithfernando/UsabilityInterfaceExpert for some of the User Interfaces (UI) designed & developed for varied web-based software/application projects.  My linkedIn profile can be viewed on - http://www.linkedin.com/in/rohithafernando

SKILLS & COMPETENCE

• Fluency in both spoken & written English.
• Excellent interpersonal and communication skills.
• Good team player and discharges duties in a responsible manner.
• Confronting performance issues quickly and directly.
• Ensure quality of service is maintained at all times.
• Applying of best practices to maximize efficiency and effectiveness.
• Take personal ownership for the projects and dealings.  Insist on focusing on new approaches to work.

Web-related Technologies & Graphics Packages used

• Macromedia Dreamweaver, Microsoft FrontPage for web page designing & development.
• HTML, JavaScript, Style Sheets and Asynchronous JavaScript technology and XML (Ajax).
• Macromedia Fireworks, Adobe PhotoShop, Adobe Illustrator, Corel WEB.PhotoPaint, Corel Photo-Paint, CorelDRAW, Ulead WebRazor and GIF Animator for creating web graphics/animations.
• RealProducer G2 for webcasting audio & video.
  
  

SECONDARY EDUCATION

St. Joseph's College, Colombo 10, Sri Lanka.

G.C.E. (Advanced Level) Examination - Biology Stream

 Physics                             Ordinary Pass                                                   Zoology             Ordinary Pass

       Chemistry                          Ordinary Pass                                                   Botany              Ordinary Pass

G.C.E. (Ordinary Level) Examination

        English Language              Distinction         Sinhala Language & Literature     Distinction

        Religious Knowledge          Distinction         Social Studies & History             Distinction

        Commerce and Accounts   Distinction         Art                                            Distinction

        Mathematics                     Distinction         Science                                     Credit

TRAINING COURSES

• Followed a Diploma course in Airline Ticketing & Reservations covering the principles and practices for selling International Air Travel at the International Airline Ticketing Academy of Sri Lanka in 1995/96.
• Followed a Certificate Course in Desktop Publishing & Web Design at Gateway - Centre for Information Technology, Colombo 08, Sri Lanka in 2001/2002.
• Followed a Certificate Course in Web Design & Internet Technologies at Software Technology Group International Ltd (STG), Colombo 07, Sri Lanka in 2001/2002; which provided exposure to HTML, XML, TOOL & JavaScript, Style Sheets, VBScript and Macromedia Flash covering all the aspects required to design & develop web sites.
  
  

EXTRA CURRICULAR ACTIVITIES

• Treasurer of the Student Body - Singapore Informatics Computer Institute.
• Six months work experience as a Lab Supervisor/Instructor at Singapore Informatics Computer Institute.
• Secretary of the College Science Union.
• Member of the College United Nations Student Movement.
• Member of the College English Literary Association.
• Represented the College Western Band and Eastern Band.
• Member of the Josephian Art Circle.
• Participated in other activities of the College such as Prize-Givings, Art Competitions.
• Participated in International Art Competitions through Joe Dambulugala School of Art, Waragoda, Kelaniya, Sri Lanka.

PERSONAL DETAILS

Date of Birth          15/07/1976           Nationality                Sri Lankan

Gender                  Male                    Marital Status           Married

REFEREES

Mr. Suren Kannangara
Chief Executive Officer
Affno (Pvt) Ltd
56/1, Kynsey Road
Colombo 08
Sri Lanka.

Telephone:  +94 11 2672772 (W)
                       +94 77 7636768 (M)

E-mail: suren@affno.lk



Mr. Asanka Abeysinghe
Software Architect
WSO2 Lanka (Pvt) Ltd
59, Flower Road
Colombo 07
Sri Lanka.

Telephone:  +94 11 2688451 (W)
                      +94 77 7340064 (M)
E-mail: asankaa@wso2.com